2014 called and it wants its metrics back. Oh and it’s magazines too. Back in 2014 they were on top. Now where are these so called magazines? Not on newsstands. Circ declines outpacing the industry. Only brand to do well is the one that got love and supports the NHL foolish investment. Managed the business into decline everywhere else.
while it may have been long in coming (like trying to turn the Titanic), I think Rogers is moving in the right direction. With their print titles, custom publishing initiatives, broadcast channels, cable/internet/mobile services, etc. Rogers has the potential ability to reach and engage consumers in a way that no other Canadian company can. It will be interesting to see how they leverage this ability, and are able to aggregate data analytics for their customer interactions across all of their brands.
“Where analytics is headed now is tracking things down to the second” oh Rogers, once again so late to join the game.
This is being done and done by those better equipped. Remember data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom. Experts often possess more data than judgement.
Unless you are connecting the dots directly to sales revenue, profits, market share and EPS the data your referencing is merely an illusion of progress. Marketers have been trusting 3rd party data analysis to facilitate real time marketing optimization for several years.
What is Elevate’s plan to connect-the-dots before or after the fact regarding specific cause and effect? Did sales go up because of the Brand’s advertising, content marketing or some sales promotion? Or was it a relative price increase by a competitor? Or just a new digital/social media spike?
Reframing internal departments to present clients “progressive solutions” that are in reality commonplace is unfortunately not surprising for Rogers.
“Where analytics is headed now is tracking things down to the second” oh Rogers, once again so late to join the game.
Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom. Experts often possess more data than judgement.
Rogers forms Elevate to offer creative agency services
Back to Article
2014 called and it wants its metrics back. Oh and it’s magazines too. Back in 2014 they were on top. Now where are these so called magazines? Not on newsstands. Circ declines outpacing the industry. Only brand to do well is the one that got love and supports the NHL foolish investment. Managed the business into decline everywhere else.
Friday, September 30 @ 10:27 am |
while it may have been long in coming (like trying to turn the Titanic), I think Rogers is moving in the right direction. With their print titles, custom publishing initiatives, broadcast channels, cable/internet/mobile services, etc. Rogers has the potential ability to reach and engage consumers in a way that no other Canadian company can. It will be interesting to see how they leverage this ability, and are able to aggregate data analytics for their customer interactions across all of their brands.
Friday, September 30 @ 9:47 am |
“Where analytics is headed now is tracking things down to the second” oh Rogers, once again so late to join the game.
This is being done and done by those better equipped. Remember data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom. Experts often possess more data than judgement.
Thursday, September 29 @ 11:12 pm |
Unless you are connecting the dots directly to sales revenue, profits, market share and EPS the data your referencing is merely an illusion of progress. Marketers have been trusting 3rd party data analysis to facilitate real time marketing optimization for several years.
What is Elevate’s plan to connect-the-dots before or after the fact regarding specific cause and effect? Did sales go up because of the Brand’s advertising, content marketing or some sales promotion? Or was it a relative price increase by a competitor? Or just a new digital/social media spike?
Reframing internal departments to present clients “progressive solutions” that are in reality commonplace is unfortunately not surprising for Rogers.
Thursday, September 29 @ 11:09 pm |
“Where analytics is headed now is tracking things down to the second” oh Rogers, once again so late to join the game.
Data is not information, information is not knowledge, knowledge is not understanding, understanding is not wisdom. Experts often possess more data than judgement.
Thursday, September 29 @ 10:45 pm |